They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.
HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.
shane margereson
20 min read
They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.
HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.
Does E-Liquid Expire?
Here is something most shops will not tell you: a best-before date on e-liquid is not a legal requirement in the UK, and it is not a safety cut-off. It is the manufacturer's best guess at when the flavour drops off.
Is Vaping Cheaper Than Smoking?
Smoking twenty a day costs around £6,000 a year. Vaping on a refillable kit costs £500 to £800, and it stays cheaper even after the vape tax lands in October 2026. Here are the actual numbers, and where they come from.
Can You Vape While Driving in the UK?
Millions of UK vapers don't realise that vaping while driving could result in £5,000 fines, nine penalty points, or driving bans. Get the expert facts on UK vaping and driving laws, penalties, and practical safety advice to keep you legal on the road.
The UK's Illegal Vape Epidemic: Why the Disposable Ban Has Come at the Perfect Time
While politicians debate whether the disposable ban will push people back to cigarettes, they're missing the bigger picture: we're already facing a crisis with illegal products flooding the UK market. With nearly 3 million illegal vapes seized in the past five years - representing just 5-7% of what Trading Standards estimates is actually circulating - we could have upwards of 40-50 million non-compliant devices on our streets right now, many containing lead levels 450% above legal limits.
UK Vaping Market 2025: Size, Statistics and What's Changed
Ever wondered what it looks like when an entire industry transforms overnight? The UK is on track to become the first country where vaping overtakes smoking in 2025, with a £3.2 billion market serving 5.6 million vapers undergoing the biggest regulatory shake-up in its history. As someone at the forefront of the UK vaping industry since 2017, I've had a front-row seat to these changes, and what we're witnessing is remarkable.
Are ElfBars Safe? ElfBar Safety Guide for UK Vapers
Millions of UK vapers use Elf Bars daily, but concerns about safety persist. Here's what current vaping research reveals about
Are Lost Mary Vapes Being Banned?
This guide covers what was banned in the UK on 1st June 2025, which Lost Mary vapes are still legal, and the rechargeable kit alternatives Lost Mary disposable vapers can switch to.
Countries Where Vapes Are Banned in 2026: The Full List
In this blog, we’ll take a look at what countries around the world have already banned disposable vapes as the UK gets closer to joining their ranks.
Can You Take Vapes on a Plane? UK Airport Rules and Travel Guide
Will you be able to travel with disposable vapes after the ban? Join me as I take a look at flight restrictions regarding vapes in the UK, as well as abroad and what the ban means for traveling with vapes. (Updated)
UK Disposable Vape Ban: What Changed on 1 June 2025
In this blog, I’ll be taking a look at when disposable vapes will be banned in the UK and what that means for the industry and UK vapers going forward.
UK Vaping Laws 2026: TPD Rules, Vape Tax and What You Can Buy
In this blog we'll discuss what TPD laws are, when they came into effect and how they have affected the vaping world since their inception.