They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.
HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.
shane margereson
20 min read
They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.
HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.
How Much Nicotine Is in a Cigarette?
A cigarette contains 10 to 14mg of nicotine. You absorb 1 to 2mg of it. That gap is why almost every vape-to-cigarette comparison you have read is wrong, and it is why a 20mg pod is not "20 times stronger" than anything.
Nicotine Strength Guide for Smokers Switching to Vaping
This comprehensive guide helps UK smokers choose the right nicotine strength when switching to vaping. Based on Ecigone's experience since 2014, it matches your cigarette consumption to optimal mg/ml levels - from 3-6mg for light smokers to 18-20mg for pack-a-day habits.
Nic Salt Strengths Guide: Choose 5mg, 10mg or 20mg
Not sure which nic salt strength to choose? Our guide breaks down 5mg, 10mg and 20mg nicotine salts based on your smoking history and vaping style.
Best Elux Flavours 2026: Our Top 10 Ranked
The best Elux flavours for 2026, ranked from our sales data with honest tasting notes: our top 10 Elux Legend picks and the best Firerose 5000.
What E-Liquid Works Best in the Vaporesso XROS Range?
The e-liquid that works best in a Vaporesso XROS: nic salts, bar salts, Elux, desserts and 50/50, plus which COREX pod suits each, for the XROS 6, XROS 6 Mini and XROS 5.
The Best Nic Salt Brands in the UK (2026)
Our pick of the best nic salt brands in the UK for 2026: 12 brands across bar-style disposable flavours and premium dessert, custard and tobacco salts.
A Vapers Guide to Nic Salts: Nicotine Salts Explained
In this blog we'll be looking at what nic salts are, what they're made from, how they differ to other e-liquids and what the best devices to use them with are.