Vape Liquid - 4000+ Vape Juice Flavours at Lowest Prices

What is Vape Liquid

Vape liquid is the flavoured juice that goes inside your vape. The coil heats the liquid and creates vapour you inhale. You might hear it called vape juice, e-liquid, electronic cigarette juice or e-cig liquid. All mean the same thing.

Every bottle contains four main ingredients:

• Vegetable glycerine (VG)
• Propylene glycol (PG)
• Food-grade flavourings
• Optional nicotine

No tobacco. Nothing burns. Vaping has become a popular alternative to smoking for millions of UK adults. New vapers can check out our E-Liquids 101 guide for a full breakdown.

Different e-liquids suit different setups. Nic salts and bar salt e-liquids work with pod kits. Shortfills suit sub-ohm tanks. Match your vape liquid to your kit for the best flavour and vapour production.

Types of Vape Juice

Nicotine Salts

Nic salt e-liquids use a modified form of nicotine that absorbs faster and feels smoother than standard freebase nicotine. Even at 20mg strength, there's no harsh throat hit. A good option for ex-smokers and anyone switching from disposables. Choose from 5mg, 10mg or 20mg across 2,000+ flavours. 

Price: All 10ml Nic Salts just £1.99.

Top Brands: ELFLIQ, Lost Mary Nic Salts, SKE Crystal and IVG. 

Ideal Setup: Pod kits and MTL devices (0.6Ω – 1.2Ω coils).

Bar Salts

Bar salt e-liquids recreate exact disposable vape flavours in refillable 10ml bottles. Same recipes. Same taste. Same smooth nicotine delivery. 

Top Brands: Drifter, Lost Vape, Just Juice, Dinner Lady Bar Salts and more

The Value: One £1.99 bottle provides 3,000 puffs equivalent to five standard disposables.

Saving: Switch today and save over 70% compared to buying single-use vapes.

Freebase Nicotine E-Liquids

Freebase nicotine is best for ex-smokers who want a realistic "throat hit." Freebase is the original vape juice formula. It delivers a punchier throat sensation that many smokers find familiar and satisfying. Available in a wide range of strengths from 3mg up to 18mg.

Our nic salts vs freebase e-liquids guide covers the key differences.

Ideal Setup: Pod kits, sub-ohm vapes, MTL and DTL

Shortfill E-Liquids

Shortfill e-liquids are best for high-volume vapers and cloud chasers. Shortfills are large, nicotine-free bottles with space at the top to add your own nic shots. They offer the best "price-per-ml" value in the UK and are the go-to choice for sub-ohm vapers.

Price: 100ml bottles starting from a low £3.99.

Customisation: Add one shot to a 50ml bottle (or two to a 100ml) to create a perfect 3mg strength.

Top Brands: Doozy Vape, Zeus Juice, and Nasty Juice.

Ideal Setup:  50/50 shortfills with pod kits or high VG shortfills (70/30) with sub-ohm tanks for bigger clouds.

50/50 E-Liquids

50/50 vape juice contains an equal blend of Vegetable Glycerine (VG) and Propylene Glycol (PG). The balanced ratio gives moderate vapour with good flavour and a noticeable throat hit. They are best for balanced performance and everyday pod vaping. The thinner consistency ensures your coils wick perfectly without burning out.

Range: Available in 10ml bottles or 50/50 shortfills for those who want larger volumes at lower nicotine strengths.

Price: All 10ml 50/50 bottles just £1.99.

Top Brands: Riot Squad, Vampire Vape, Dinner Lady, and Hangsen.

Ideal Setup: Pod kits, starter vapes, and MTL tanks (0.6Ω – 1.2Ω coils).

High VG E-Liquids

High VG vape liquid (70/30 or above) produces denser vapour clouds with a smoother inhale. The thicker consistency works best in sub-ohm kits and powerful vapes running low resistance coils. Most high VG vape juices come in shortfill format at 3mg or 6mg nicotine. Best for vapers who want massive clouds and intense, bold flavour. 

Format: Most commonly found in 50ml or 100ml shortfills, allowing you to customise your nicotine level with nic shots.

Price: 100ml High VG shortfills starting from just £3.99.

Top Brands: Zeus Juice, Doozy Vape, Wick Liquor, and Kingston.

Ideal Setup: Sub-ohm tanks, RDAs, and high-powered mods (coils below 0.5Ω).

Longfill E-Liquids

Longfills are concentrated bottles with space to add both nicotine shots and unflavoured base liquid. You can create custom nicotine strengths beyond the standard 3mg, 5mg, 10mg and 20mg options. Longfills make 12mg freebase in your favourite flavour possible.These are best for vapers who prefer custom nicotine strengths and ultimate mixing control.

Control: You decide the final VG/PG ratio and the exact nicotine hit to suit your specific throat-hit preference.

Price: Exceptional value-per-ml, allowing for premium flavour at a fraction of the cost.

Top Brands: Nasty Juice, Dinner Lady, and Ohm Brew.

Ideal Setup: Versatile can be mixed for either Pod Kits (50/50) or Sub-Ohm Tanks (70/30) depending on your base mix.

Nicotine Shots

Nicotine shots are small 10ml bottles of unflavoured nicotine that you add to shortfills. These are best for  converting nicotine-free Shortfills and Longfills into your perfect strength. Most nic shots come in 18mg freebase or 20mg salt nicotine. Adding one 18mg shot to a 50ml shortfill creates 60ml of 3mg vape liquid. Two shots in a 100ml shortfill gives you 120ml at 3mg.

Choose freebase shots for a stronger throat hit or salt nic shots for smoother absorption. Match the VG/PG ratio of your shot to your shortfill for best results. A cost-effective way to create large volumes of nicotine-containing juice. Simply pour, shake, and vape.

Price: Starting from just £0.60 per bottle when bought in bulk.

Top Varieties: 18mg Freebase (for throat hit), 20mg Nic Salt (for smoothness), and Ice Shots (for a cooling kick).

Ideal Setup: Essential for anyone using Shortfills or Longfills.

Choosing Your Nicotine Strength

The right vape liquid strength depends on how much you smoked and what kit you use. Get it right and you'll feel satisfied. Get it wrong and you'll either feel nothing or feel overwhelmed.

For Pod Kits and MTL Vapes

• 1-5 cigarettes daily: Try 5mg nic salt e-liquids or 3mg freebase. Light smokers don't need high nicotine to stay satisfied.

• 6-14 cigarettes daily: 10mg nic salts or 6mg freebase vape juice usually works well. This covers most moderate smokers making the switch.

• 15-20 cigarettes daily: Go for 20mg nic salts or 12mg freebase. Stronger nicotine matches what cigarettes delivered.

• 20+ cigarettes daily: Start with 20mg nic salts. That's the UK legal maximum and matches what most disposables contain.

For Sub-Ohm Kits

Sub-ohm vape kits produce far more vapour per puff, so you need much lower nicotine. Most sub-ohm vapers use 3mg shortfill e-liquids. Some prefer 6mg for a stronger hit. Anything above 6mg feels harsh and overwhelming in a high-powered kit.

Vapers switching from disposables should start with 20mg nic salt vape juice in a refillable pod kit. That matches the strength most disposables used. You can always reduce it later once you've stopped smoking completely.

VG/PG Ratios Explained

Every electronic cigarette juice has a VG/PG ratio. The ratio changes how much vapour you get, how strong the throat hit feels and which kits work with that e-liquid.

Vegetable Glycerine (VG)

VG is the thicker ingredient that creates more vapour. It feels smoother on the throat and has a slightly sweet taste. Higher VG means bigger clouds but needs more powerful kits to vaporise properly.

Propylene Glycol (PG)

PG is thinner and carries flavour better than VG. It creates a stronger throat hit similar to cigarettes. PG wicks easily in all vapes, making it essential for pod kits and starter setups.

50/50 Vape Juice

Works best in pod kits, MTL tanks and starter vapes. You get moderate vapour with balanced flavour and a medium throat hit. Most nic salts and bar salt e-liquids use 50/50 ratios.

60/40 Vape Liquid

Suits versatile pods and some lower powered sub-ohm setups. Slightly more vapour than 50/50 with similar throat feel.

70/30 High VG E-Liquids

Made for sub-ohm tanks and DTL vaping. Expect dense clouds, smooth inhales and bold flavour at higher wattages.

80/20 Max VG Vape Juice

For cloud chasers using RDAs and high-powered mods. Maximum vapour production with a very smooth throat hit.

Matching Vape Liquid to Your Kit

Use thick high VG juice in a pod kit and you'll get dry hits and burnt coils. Use thin 50/50 e-liquid in a sub-ohm tank and you waste the kit's potential. Match your vape juice to your setup for the best results.

Popular Vape Juice Flavours

With 4000+ vape juice flavours in stock, there's something for every taste. We categorise our flavour range into five main profiles to help you find your next all-day vape. Choosing the right flavour profile is key to a satisfying experience.

Vaping Styles and Which E-Liquid to Use

Using the right electronic cigarette juice for your device ensures better flavor and prevents your coil from burning. Here is how to match your vaping style to the correct e-liquid.

1. MTL (Mouth to Lung)

The Feel: Like a traditional cigarette. You pull vapor into your mouth, then breathe it into your lungs. Perfect for beginners and ex-smokers.

• Best Juice: 50/50 Nic Salts or Freebase (6mg–20mg).

• Device Info: Uses coils 0.8Ω or higher at low power (10W–18W).

• Popular Kits: OXVA Xlim, Vaporesso XROS, Uwell Caliburn.

2. RDL (Restricted Direct to Lung)

The Feel: The "middle ground." You inhale straight to the lungs, but the airflow is slightly tight. It produces more vapor than MTL but isn't overwhelming.

• Best Juice: 50/50 or 60/40 Nic Salts (5mg–10mg) or 70/30 Shortfills (3mg–6mg).

• Device Info: Uses coils between 0.6Ω and 1.0Ω at 18W–30W.

• Why Choose This? It’s the most versatile style and works with the widest range of juices.

3. DTL (Direct to Lung)

The Feel: Like taking a deep breath through a straw. You inhale vapor directly into your lungs. This creates the biggest clouds and strongest flavor.

• Best Juice: 70/30 or 80/20 High VG Shortfills (usually 3mg).

• Device Info: Uses "Sub-Ohm" coils below 0.5Ω at high power (40W–100W+).

• Warning: Avoid thin 50/50 liquids or high nicotine here; it will cause leaking and a harsh throat hit.

How to Choose the Right E-Liquid

Your vape kit and e-liquid work together. The wrong pairing causes problems like burnt coils, leaking, poor flavour or an unsatisfying vape. Using the correct liquid in your pod system ensures long coil life and peak flavour.

Pod Kits & Starter Vapes 

• Use 50/50 nic salts, bar salts or 50/50 freebase.

• Coils: 0.6Ω–1.2Ω, low wattage; thinner liquids wick best.

• Strengths: 10–20 mg for MTL.

• Great with OXVA Xlim, Vaporesso XROS, Uwell Caliburn.

High VG Sub-Ohm Kits & Tanks

• Use high VG shortfills (70/30 or above) at 3–6 mg.

• Coils: below 0.5Ω, higher wattage for big clouds and strong flavour.

• Avoid 50/50 nic salts in sub-ohm tanks; they flood, spit and feel harsh.

MTL Tanks & RTAs

• Use 50/50 or 60/40 vape juice (nic salt or freebase).

• Thinner liquids wick properly through cotton in tighter MTL builds.

• Ideal for experienced vapers who like a cigarette-style draw.

RDAs & Rebuildables

• Use max VG shortfills around 3 mg.

• RDAs handle very thick liquid and huge vapour production.

• Most users choose low nicotine because each puff delivers a lot of vapour.