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Bar chart headed They taxed every millilitre I vape, they never worked out how many I use, comparing the 2ml a day implied by the UK vape tax against the 5.7 to 10.3ml a day Ecigone measured across almost 18,000 customers.

They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.

HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.

S

shane margereson

20 min read
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Bar chart headed They taxed every millilitre I vape, they never worked out how many I use, comparing the 2ml a day implied by the UK vape tax against the 5.7 to 10.3ml a day Ecigone measured across almost 18,000 customers.
E-Liquid
.by : shane margereson

They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.

HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.

Checklist of what UK law requires on an e-liquid bottle: batch number, ingredients, nicotine content and a health warning, with a best-before date crossed out as not legally required.
E-Liquid
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Does E-Liquid Expire?

Here is something most shops will not tell you: a best-before date on e-liquid is not a legal requirement in the UK, and it is not a safety cut-off. It is the manufacturer's best guess at when the flavour drops off.

Longfill e-liquids explained showing Just Juice Bar Salts, Seriously Pod Fill Max Triple Mango and Chubby Longfills Banana bottles as examples of how longfills work.
E-Liquid
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Longfill E-Liquids: How They Work and Why They're Worth Trying

Two hands each holding a 10ml e-liquid bottle side by side, an ELFLIQ Mango nic salt and an IVG Intense Salts Tropical Ice, for a nic salt versus freebase comparison.
E-Liquid
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Nic Salt vs Freebase E-Liquid: Which One Should You Buy?

Disposable vape flavours in refillable e-liquids showing Elux nic salts, Elfliq Strawberry Ice and Ghost Shortfill bottles as alternatives to disposables.
Disposables
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Your Favourite Disposable Flavours Are Still Here as Refillable E-Liquids

What are shortfill e-liquids guide showing popular 100ml shortfill bottles from Wick Liquor, Vampire Vape Heisenberg and Zeus Juice The Black Ice.
E-Liquid
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What Are Shortfill E-Liquids? A Quick Guide to Shortfills and Nic Shots

VG vs PG explained - propylene glycol and vegetable glycerin bottles next to e-liquid bottles showing 50/50, 60/40, 70/30 and 80/20 VG PG ratios
E-Liquid
.by : shane margereson

What Are VG and PG?

What is vape juice made of - bottles of propylene glycol PG, vegetable glycerin VG, nicotine and flavour concentrates showing e-liquid ingredients
E-Liquid
.by : shane margereson

What Is Vape Juice Made Of?

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Nic Salt Strengths Guide displaying three e-liquid bottles labeled 5mg, 10mg, and 20mg nicotine
E-Liquid
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Nic Salt Strengths Guide: Choose 5mg, 10mg or 20mg

Not sure which nic salt strength to choose? Our guide breaks down 5mg, 10mg and 20mg nicotine salts based on your smoking history and vaping style.

Hands using a Just Juice bottle opener tool to remove the child-resistant cap from a black shortfill e-liquid bottle.
E-Liquid
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How to Open E-Liquid Bottles

Uwell Caliburn G4 vape pen in champagne gold finish displayed on dark slate rock background with green promotional text 'Discover the Best Vape Juice Flavours for Your Uwell Caliburn G4
Best Of
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What Vape Liquid Works Best in a Caliburn? Juice, Strength and Mode Guide

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Three different e-liquid bottles including Seriously Pod Fill Cherry Twist, Lost Mary Raspberry Peach, and Pablo's Cake Shop, with text overlay Best Vape Juice for Vaporesso: What E-Liquid Works in the XROS Range
Best Of
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What E-Liquid Works Best in the Vaporesso XROS Range?

The e-liquid that works best in a Vaporesso XROS: nic salts, bar salts, Elux, desserts and 50/50, plus which COREX pod suits each, for the XROS 6, XROS 6 Mini and XROS 5.

Lost Mary BM6000, Nera 30K device, and e-liquid bottles on a purple background for a best flavours guide.
Disposables
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Lost Mary Flavours: The Full Guide

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Vaporesso coil lifespan guide showing a 0.3 ohm mesh coil, replacement pod and GTi 0.2 ohm mesh coil to explain how long vape coils last.
Coils & Tanks
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How Long Do Vape Coils Last? A Vaporesso Coil Lifespan Guide

Learn what really shortens coil life in Vaporesso devices - and how simple tweaks to juice, wattage, and habits can help your coils last much longer.

How PG/VG ratio coil type and temperature affect vapour and flavour - pod vape kit with replacement pod showing wattage display
E-Liquid
.by : shane margereson

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Learn how coil type, temperature settings, and PG/VG ratios impact your vape’s flavour, vapour, and overall experience - plus tips for tailoring your setup perfectly.

Nic salt e-liquid bottles for OXVA Xlim vapes including Bar Juice, Elux, and Firehouse brands
Best Of
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What E-Liquid Works Best in OXVA Vapes?

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What Are Some Of The Best Fruit Flavour E-Liquids? - Ecigone Vape Shop UK
Best Of
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Best Fruit Flavour Vape Juice 2026

Our best-selling fruit e-liquids for 2026, ranked on real sales. The top fruit nic salts, bar salts and shortfills, and which flavours to try first.

Selection of top UK e-liquid brands including ELUX Legend Nic Salts, Lost Mary Blueberry Sour Raspberry, and Seriously Donuts Glazed Biscoff, with text overlay Best Vape Juice Brands UK 2026.
Best Of
.by : Shane Margereson

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Our pick of the best vape juice brands in the UK for 2026: 12 e-liquid brands worth buying, across shortfills, nic salts and bar salts, with the standout flavour for each.

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