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Vape Flavours

Every vape flavour we stock, in one place. Fruit, menthol and ice, dessert, drinks, tobacco and sweets, each with its own page covering every format we carry: 10ml nic salts for pod kits and shortfills for sub-ohm setups, from Elf Bar, Elux, IVG, Lost Mary and more.

All TPD compliant and MHRA notified, with nicotine strength clearly labelled on every bottle. Best sellers lead every section, and free next day delivery applies on orders over £30, dispatched seven days a week.

Best Vape Flavours UK 2026

Fruit is the biggest group we carry by a distance. Menthol and tobacco stay popular because they are what most ex-smokers reach for first. Dessert works best at the slower, sweeter end, where a sub-ohm kit has enough power to do it justice.

Vape juice flavours and vape liquid flavours are two names for the same thing. Every profile has its own page, so pick the taste first, then narrow by format, brand or nicotine strength.

Profile What it tastes like Best format
Fruit Berry, tropical, citrus and stone fruit, sweet rather than tart Every format
Menthol, Mint & Ice Cooling, either on its own or layered over fruit Every format
Dessert & Bakery Custard, doughnut, biscuit, cream and cheesecake High VG shortfills
Drinks Cola, lemonade, slush, energy drink and cocktail Every format
Sweets Bubblegum, gummy bear, sherbet and cola bottle Nic salts, bar salts
Tobacco Virginia, Cuban, RY4 and roll-up Nic salts, freebase
Aniseed Liquorice and aniseed, usually with menthol behind it Nic salts, shortfills

Ice or no ice

Most fruit recipes come in two versions, and the difference is bigger than it sounds. A plain fruit tastes sweeter and rounder. The same fruit with ice behind it tastes sharper and cleaner, and it is easier to vape all day without getting sickly.

If you are unsure, start without ice. Adding cooling to a flavour you already like is a smaller jump than taking it away from one you do not. Our guide to more flavour covers the settings side of it.

Bar flavours in a refillable bottle

The recipes from the old prefilled kits are all still here, just in 10ml bottles instead. Bar salts copy those exact profiles, and the prefilled-pod range gathers them together in one place.

Brand for brand the flavour usually carries across intact, because the same manufacturer makes both. Our guides rank each range: ELFLIQ by Elf Bar, Maryliq by Lost Mary, SKE Crystal, Elux and Bar Juice 5000.

Matching a flavour to your kit

Flavour behaves differently depending on the kit it goes in, and the wrong pairing is the usual reason a well-reviewed juice tastes flat.

Kit Format Profiles that work best
Refillable pod kits 10ml nic salts Fruit, ice, sweets, tobacco
MTL tanks 50/50 nic salts or freebase Tobacco, menthol, simple fruit
Sub-ohm tanks High VG shortfills Dessert, bakery, layered fruit

Dessert and bakery are the clearest example. They are made for sub-ohm coils and tend to taste thin in a low-power pod, which is why they are worth saving until you have a tank that suits them. Our custard guide ranks that group, and the fruit guide does the same for the biggest one.

Picking a flavour when you have just switched

Ex-smokers usually get on best with tobacco or menthol at first, because both are familiar and neither is sweet. Sweet recipes can feel pleasant for a day and then become hard to vape all the time, which is a common reason people drift back to cigarettes in the first fortnight.

The safer route is two bottles rather than one: something close to what you smoked, and a fruit or ice to alternate with. Flavour fatigue is real, and having a second option to switch to keeps you off the cigarettes. Our strength guide covers what to pair it with.

Where to go next

If you would rather shop by brand than by taste, our guide to the best vape juice brands ranks the names worth buying. For the full range across every format and strength, browse all e-liquids.

Frequently Asked Questions

Fruit leads UK sales by a wide margin. Blue raspberry and watermelon are our two biggest selling flavours, with blueberry and sour raspberry blends close behind. Menthol and tobacco sell steadily rather than spectacularly, because they suit ex-smokers who want something familiar rather than sweet.

10ml nic salts are the right format for a pod kit. They are usually 50/50 PG and VG, which is thin enough to wick through the small coils a pod uses, and the salt nicotine stays smooth at 10mg or 20mg. A thick high VG shortfill will struggle to wick and can burn the coil.

Yes. Shortfills come with no nicotine in the bottle, so you can leave them at 0mg or add a nic shot to bring them up to 3mg or 6mg. Most fruit, dessert and drinks recipes are sold this way, which makes the shortfill the simplest route to a nicotine free version.

Yes. Every e-liquid we sell is notified to the MHRA and meets UK TPD rules. That caps nicotine at 20mg per ml, limits nicotine-containing bottles to 10ml, and requires child-resistant, tamper-evident caps and a full ingredients list. Anything sold outside those rules is not legal to sell in the UK.

Usually the coil rather than the liquid. A coil dulls as it ages, and a tired or burnt one flattens even a bold recipe, so a fresh coil or a fresh pod brings most flavours straight back. If everything tastes faded at once, it is more likely vaper's tongue, which is your own sense of taste dulling after a long stretch on one flavour. Switching to something different for a day usually resets it.