Vape Flavours

Best Vape Flavours UK 2026

Blueberry sour raspberry is the most popular vape flavour we sell, and fruit makes up around three quarters of the bottles that leave us. Mixed fruit outsells single fruit, berries lead, and nearly all of it goes out as 10ml nic salts. These were our ten most popular vape juice flavours over the last 90 days:

1. Blueberry sour raspberry
2. Triple berry with menthol (blueberry, blackberry and raspberry)
3. Blueberry raspberry
4. Lemon and lime
5. Cherry sour raspberry
6. Menthol
7. Blue razz gummy
8. Strawberry raspberry cherry
9. Banana ice
10. Gummy bear

Menthol is the only flavour on that list that is not fruit or sweets. Tobacco is a much smaller share of what we sell, but it matters most to people who have just stopped smoking, which is why it keeps a family of its own.

Vape Flavours List

Vape juice flavours sort into seven families, and the table shows what each one tastes like and which format suits it. The grid above links every single flavour page inside them.

Family	What it tastes like	Suits
Fruit	Berry, tropical, citrus and orchard fruit, mostly mixed	Every format
Menthol, Mint & Ice	Cooling, on its own or over fruit	Every format
Dessert & Bakery	Custard, doughnut, biscuit, cream and cheesecake	100ml shortfills
Drinks	Cola, lemonade, slush, energy drink and cocktail	Every format
Sweets	Bubblegum, gummy bear, sherbet, fizzy cola and sour sweets	Nic salts
Tobacco	Virginia, Cuban and RY4 style, plain or sweet	Nic salts, freebase
Aniseed	Liquorice and aniseed, often with menthol	Nic salts, shortfills

If you would rather shop by brand than by taste, our guide ranks the top vape juice brands.

What Does Ice Mean in a Vape?

Ice means cooling has been added, so ice vape juice tastes cold on the inhale as well as sweet. It is also the biggest split in vaping flavours, since most fruit recipes come in both versions, such as watermelon ice and strawberry ice, and around one in seven bottles we sell is an ice flavour.

A plain fruit tastes sweeter and rounder. With ice, the same fruit tastes sharper and cleaner, and it is easier to vape all day without it getting sickly. If you are unsure, start without ice, because adding cooling to a flavour you already like is a smaller jump than taking it away. Our guide to more flavour covers the settings side of it.

Best Vape Juice for Pods and Tanks

Pod kits suit 10ml nic salts in fruit, ice, sweets or tobacco, and sub-ohm tanks suit 100ml shortfills, which is where dessert and bakery flavours come into their own. E-liquid flavours behave differently from one kit to the next, and the wrong pairing is the usual reason a well-reviewed juice tastes flat.

Kit	Format	Flavours that suit it
Refillable pod kits	10ml nic salts	Fruit, ice, sweets, tobacco
MTL tanks	50/50 nic salts or freebase	Tobacco, menthol, simple fruit
Sub-ohm tanks	100ml shortfills	Dessert, bakery, layered fruit

Dessert and bakery flavours are made for sub-ohm coils and tend to taste thin in a low-power pod, which is why they are worth saving until you have a sub-ohm kit. Our custard guide ranks that group.

If you have come from disposables, bar salts make those same flavours as 10ml nic salts for pod kits, and the disposable-style range gathers them in one place.

Most of the big disposable brands now make their own bottled range, so the flavours carry across. Our guides rank each one:

• ELFLIQ flavours ranked
• Maryliq flavours ranked
• SKE Crystal flavours
• Elux liquid flavours
• Bar Juice 5000 flavours

For tank flavours, longfills are worth a look too. You add your own base, and only the flavour concentrate carries vape duty, so the finished bottle costs less.

Best Vape Flavours for Beginners

If you are moving from cigarettes, tobacco and menthol are the easiest e-cig flavours to start with, because both are familiar and neither is sweet. Others go straight to the fruit flavours that sell the most, and either is fine.

A simple approach is two bottles rather than one: something close to what you smoked, and a fruit or ice to switch to when the first starts to taste flat. Our strength guide covers which nicotine strength to pair it with.