The Best Vape Juice Brands in the UK (2026)

Finding the best vape juice brand in the UK comes down to knowing which e-liquid brands are genuinely worth buying. This guide rounds up the best vape juice brands for 2026, from premium shortfills to bar-style nic salts. Every brand here is one we stock and sell in volume, and every one meets UK TPD rules, so there is nothing on this list you need to second-guess.

We have kept it to twelve of the most popular vape juice brands, spread across the three formats that matter: shortfill bottles for refillable tanks, nic salts for pod kits, and bar salts that copy your favourite disposable flavours. Whether you want the best e-liquid brand for flavour, the best-selling names or a safe premium pick, each entry links straight through to the range so you can check the flavours and prices for yourself.

How we chose these brands

Three things decided our list of the top vape juice brands. First, quality and consistency, so brands with a track record for accurate flavour and clean mixing. Second, real UK availability, so every range is in stock and TPD-compliant rather than a grey import. Third, a genuine spread of styles, so whether you vape a refillable tank, a pod kit or a bar-style device, there is a brand here for you. For the safest choice, and to be sure you are getting the best quality vape juice, buy a listed brand from a registered UK retailer rather than an unchecked import.

The 12 Best Vape Juice Brands in the UK

1. Dinner Lady

A British brand founded in 2016 and known worldwide for Lemon Tart, the dessert e-liquid that has sold millions of bottles and took E-Liquid of the Decade at the 2025 Vapouround awards. A safe first pick if you want a proven name. Browse the full Dinner Lady range, or jump straight to the Dessert Bar Salts.

• UK-made and TPD-compliant, with over 70 international awards to its name
• Signature flavour: Lemon Tart, alongside fruit, menthol and tobacco options
• Formats: 10ml nic salts (10mg and 20mg) and Dessert Bar Salts

2. Doozy Vape Co

A UK manufacturer mixing juice since 2015, grown into one of the country's most recognised brands with over 160 flavours. The flagship Seriously line covers fruit, slush, soda and dessert, so there is something for almost any taste. Browse the Doozy Vape Co range, or go straight to the nic salts or 50/50 shortfills.

• Formats: 10ml nic salts, 100ml shortfills, Seriously Pod Fill and Seriously
• Sub-ranges include Seriously Salty, Temptations, Legends and Tropix
• One of the most versatile ranges we stock

3. Vampire Vape

One of the UK's longest-established names, founded in Blackburn in 2012 and the creator of Heisenberg and Pinkman, still two of the most recognised flavours in vaping. A repeat Best UK Brand winner at the ECigClick Awards. Browse the Vampire Vape range.

• Carries the Made in Britain mark, mixed in ISO-accredited clean rooms
• Signature: Heisenberg and Pinkman, across more than 50 flavours
• Formats: 10ml nic salts, Koncept 100ml shortfills and bar salts

4. Riot Squad

A British brand founded in Milton Keynes in 2016, known for bold, sour, fruit-forward flavours and its iconic Pink Grenade. It won Best UK Brand at the 2018 ECigClick Awards. Browse the Riot Squad range, or jump straight to the Bar Edition nic salts.

• Mixed in UK labs under ISO 9001 and ISO 14001 certification
• Signature: Pink Grenade, plus the disposable-inspired Bar Edition salts
• Formats: 10ml nic salts (10mg and 20mg) and 0mg shortfills

5. Wick Liquor

A premium brand founded in Staffordshire in 2015, famous for storytelling flavours like Boulevard and Deja Voodoo. UK-mixed and TPD-compliant, and a favourite of vapers who want more crafted, layered flavour. Browse the Wick Liquor range, or go straight to the nic salts or Miyako shortfills.

• Signature blends: Boulevard, Contra, Deja Voodoo and Carnival
• Formats: 100ml shortfills, 10ml nic salts and Wick Liq bar salts
• A step up in flavour depth for enthusiasts

6. Just Juice

A Preston brand founded in 2019, best known for its award-winning Exotic Fruits range built on unusual fruits like curuba and guanabana. Mixed in a UK GMP-certified lab and sold in more than 40 countries. Browse the Just Juice range, or go straight to the nic salts, shortfills or bar salts.

• Signature: the Exotic Fruits range, plus Mango and Passion Fruit
• Formats: 100ml Exotic Fruits shortfills, 10ml nic salts and bar salts
• Also the punchy Brutal Drinks nic salt line

7. Zeus Juice

One of the UK's biggest juice brands, mixing mythology-named flavours in Birmingham since 2011. Over 50 flavours, all UK-made and TPD-compliant, and reliable in both tanks and pods. Browse the Zeus Juice range, or go straight to the nic salts or 50/50 shortfills.

• Signature: The Black, a dark berry and blackcurrant blend with a menthol finish
• Also popular: Vermilion, Midas, Dodoberry and Phoenix Tears
• Formats: 10ml nic salts and 100ml shortfills

8. Ohm Brew

A British-made brand founded in 2017 and produced in Belfast, best known for its double-concentrated Double Brew range built to match disposable intensity in a refillable bottle. Browse the Ohm Brew range, or go straight to the Double Brew nic salts or Double Brew shortfills.

• Made in an ISO 9001 facility with in-house batch testing
• Over 40 flavours across fruit, ice, dessert, menthol and drink
• Formats: Double Brew nic salts (5mg to 20mg) and 100ml shortfills

9. Bar Juice 5000

Bar-style nic salts that bottle the flavours you know from disposables into a refillable 10ml e-liquid that meets UK TPD rules. The natural next step when you want to move off a disposable and keep the taste. Browse the Bar Juice 5000 range.

• Over 50 flavours in 5mg, 10mg and 20mg, same taste in every strength
• Top sellers: Blue Razz Lemonade, Kiwi Passionfruit Guava and Cherry Cola
• An easy switch from a disposable to a refillable pod

10. Elux Legend Nic Salts

The original Elux disposable flavours in 10ml bottles, each matching a disposable recipe. Legend is one of two Elux nic salt lines, sitting alongside Firerose, and ideal if you loved an Elux disposable. Browse the Elux Legend nic salt range, or jump straight to the full Elux liquid range with Legend and Firerose.

• Over 50 flavours, each matching an original Elux disposable
• Favourites: Watermelon Ice, Pink Lemonade and Triple Mango
• 10ml, in 5mg, 10mg and 20mg, across Legend and Firerose

11. Lost Mary Nic Salts

The rebranded MaryLiq range from iMiracle, the maker behind every Lost Mary pod. The same flavour names you know from the bars, now in a 10ml refillable bottle with the same flavour DNA. Browse the Lost Mary nic salt range.

• Includes Cherry Ice, Watermelon Ice and Blueberry Sour Raspberry
• 10ml, 50/50, in 5mg, 10mg and 20mg
• A simple way to keep the Lost Mary taste in a refillable pod

12. ElfLiq by Elf Bar

Elf Bar's own bottled nic salt line from iMiracle, holding the same liquid formula as the prefilled bars, so the flavour carries straight from a single-use device into your refillable kit. Browse the ElfLiq range.

• Matches the Elf Bar disposable flavours exactly
• Favourites: Blue Razz Lemonade, Cherry Cola and Apple Peach
• 10ml, in 5mg, 10mg and 20mg (no 0mg option)

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Best vape juice by type

If you are not tied to one brand, it helps to shop by format. For pod kits and lower-power devices, nic salt e-liquids give a smoother hit at higher strengths. For refillable tanks and sub-ohm kits, shortfill e-liquids offer big bottles and bigger clouds. And if you are switching from a disposable, bar salts copy those exact bar flavours in a refillable pod. You can also browse every e-liquid we stock in one place.

A note on the 2026 vape tax

Prices are about to change. From 1 October 2026 a new UK vaping duty adds £2.20 of excise duty to every 10ml of e-liquid, and with VAT the real increase works out at around £2.64 per 10ml, on every bottle including 0mg. The duty falls on the liquid rather than the hardware, so kits, coils and pods are unaffected. It is worth stocking up on your favourite brands from this list before it lands. Our full UK vape tax 2026 guide breaks down exactly how much each bottle size will go up.

Which vape juice brand should you choose?

The best vape juice for you is the one that matches your kit and taste. If you want the best tasting vape juice in a premium bottle, Wick Liquor and Dinner Lady lead the way. For the most popular everyday flavours, Doozy Vape Co, Zeus Juice and Just Juice are safe bets. And if you are moving off a disposable, the bar-style nic salts from Bar Juice 5000, Elux Legend, Lost Mary and ElfLiq give you the closest match. Every brand here is UK TPD-compliant, so whichever you pick is a quality, legitimate choice.

Related ranges

More vaping guides

E-liquids explained (start here) • Nic salt strengths guide • Best nic salt brands UK