Best Vape Juice Brands UK 2026

We stock over 100 e-liquid brands. These are the 10 we'd actually recommend.

That's not a marketing line. We've cut brands from this list that we stocked two years ago. Quality dropped, customers stopped reordering, or we found something better. What's here are the vape juice brands that sell consistently, get reordered, and don't generate complaints.

The mix covers nic salts for pod kits, shortfills for sub-ohm tanks, and bar salts for people switching from disposables. Some brands do one thing very well. A couple do everything well.

The 10 Best E-Liquid Brands We Stock

1. Doozy Vape Co

Been going since 2015 and the range is enormous. Doozy covers nic salts, 50/50 shortfills, and high VG shortfills across multiple sub-ranges - Seriously, Temptations, Legends, and the Pod Fill line. The Pod Fill range is what most of our nic salt customers end up on.

What they do well: range and consistency. You won't find a dud in the lineup because they've had years to weed them out.

Try first: Fresh Pineapple (Pod Fill), Blue Pear (Pod Fill), Jam Tart (Temptations)

2. Elux Legend Nic Salts

Elux Legend nic salts are comfortably our top-selling nic salt brand. The flavours are based on the original Elux disposables. If you liked those, these taste the same in a refillable pod kit. 50/50 ratio, 10mg and 20mg.

What they do well: strong, accurate flavour that doesn't fade halfway through a coil. The fruit flavours especially are hard to beat at this price.

Try first: Blueberry Sour Raspberry, Mr Blue, Watermelon Ice

3. Lost Mary Nic Salts

Lost Mary nic salts are 20 of the best-selling flavours from the BM6000 prefilled kit range, chosen by customers and released as 10ml nic salt bottles. Available in 10mg and 20mg, 50/50 ratio. If you already use a Lost Mary prefilled kit and want the same flavours in a refillable pod, this is the range.

What they do well: the flavours match the prefilled pods closely. People who already know what they like from the BM6000 range don't have to guess.

Try first: Blueberry Watermelon Lemonade, Triple Berry Ice, Cherry Ice

4. ElfLiq by Elf Bar

ElfLiq is the official nic salt range from Elf Bar. 21 flavours taken from their most popular disposables, now in 10ml bottles at 10mg and 20mg. These work particularly well in XROS and Xlim pods at 0.8ohms, which is what half our team uses.

What they do well: some of the most recognisable flavours in vaping. If you've tried an Elf Bar disposable, you already know what these taste like.

Try first: Blueberry Sour Raspberry, Strawberry Kiwi, Sour Apple

5. Bombo

The odd one out on this list, and deliberately so. Bombo is a Spanish brand that specialises in tobacco and dessert profiles. They use a double-aging process and they're the first e-liquid manufacturer in Spain with ISO 9001 certification. The Pastry Masters and Platinum Tobaccos ranges are where they shine.

What they do well: complex, layered flavours that taste nothing like anything else on this list. If you vape tobacco or rich desserts, Bombo is worth trying.

Try first: Climax Cream Reserve, Nutty Supra Reserve, Crema Santa

6. Wick Liquor

UK-made since 2016. Wick Liquor built their reputation on a handful of flavours that became industry staples - Boulevard and Carnival in particular. They do shortfills and nic salts, and they've collaborated with other brands to expand the range without diluting quality.

What they do well: flavour complexity. These aren't simple single-fruit juices. Boulevard is a fruit punch with loganberry that shouldn't work but absolutely does.

Try first: Boulevard, Carnival, Miyako Blueberry

7. Just Juice

Just Juice has one of the widest flavour ranges of any brand we stock. Nic salts, bar salts, shortfills, and the Brutal sub-range for stronger flavour. They cover fruit, menthol, tobacco, and some more exotic combinations across the lot.

What they do well: variety without sacrificing quality. Most brands with this many SKUs have weak spots. Just Juice doesn't really.

Try first: Mango & Passion Fruit, Wild Berries Aniseed, Lemon & Lime

8. Ohm Brew

Ohm Brew stands out because of how they handle nicotine strength. Their standard range comes in 3mg, 6mg, 12mg, and 18mg freebase in 10ml bottles - unusual for a brand this size. The Double Brew nic salt and shortfill ranges cover the 50/50 and high VG side. Good option if you're stepping down gradually and want precise control over your nicotine.

What they do well: the widest nicotine strength range of any brand on this list. Also one of the few doing full-strength freebase 10mls alongside nic salts.

Try first: Caramel Frappe, Blueberry & Raspberry, Blue Razz G. Bear (All from Double Brew)

9. Bar Juice 5000

Bar Juice 5000 was designed specifically for the post-disposable market. The flavours match what people were used to from disposables. The nic salt formula is concentrated, so it works well even in older coils. 10mg and 20mg in 10ml bottles.

What they do well: strong, clean bar salt flavours that don't need a fresh coil to taste good. Popular with people who just want their old disposable flavour in a refillable pod.

Try first: Watermelon Ice, Blue Razz Lemonade, Lemon & Lime

10. Zeus Juice

Another UK brand that's been around long enough to earn its reputation. Zeus Juice does nic salts, 50/50 shortfills, and high VG shortfills. The range leans toward fruity and sweet, with a few menthol options mixed in. Good across the board.

What they do well: consistent quality at a reasonable price. Their shortfills are some of the best values in the high VG category.

Try first: Dimpleberry, The Black, Dodoberry Ice

Which Type of E-Liquid Do You Need?

If you're not sure which format to go for, here's the short version:

Our e-liquids guide covers PG/VG ratios, nicotine types, and how to match liquids to your kit in more detail. If you're trying to work out the right nicotine strength, the nic salt strengths guide walks through 5mg vs 10mg vs 20mg.