Vape Liquid

Vape liquid is the flavoured juice that goes inside your vaping device. When your coil heats the liquid, it creates vapour you inhale. You might hear it called vape juice, e-liquid, e-cig liquid or e-juice. They all mean the same thing.

Every bottle contains four main ingredients: vegetable glycerine (VG), propylene glycol (PG), food-grade flavourings, and optional nicotine. There's no tobacco and nothing burns. Vaping has become a popular alternative to smoking for millions of UK adults.

Vape liquids come in different formats to match different devices. Nic salts and bar salts work with pod kits. Shortfills suit sub-ohm tanks. The key is matching your vape liquid to your device for the best flavour and vapour production.

Nicotine Salts

Nic salt e-liquids use a modified form of nicotine that absorbs faster and feels smoother than standard freebase. Even at 20mg strength, you won't get the harsh throat hit that freebase delivers above 12mg. Nic salts work well for ex-smokers and anyone switching from disposables.

All our nicotine salt e-liquids cost £1.99. Choose from 5mg, 10mg or 20mg strength across 2,000+ flavours from brands like ELFLIQ, Lost Mary Nic Salts, SKE Crystal and IVG. Use nic salts in pod kits and MTL devices running coils above 0.6Ω.

Bar Salts

Bar salt e-liquids recreate exact disposable vape flavours in refillable 10ml bottles. Same recipes, same taste, same smooth nicotine delivery. Every major disposable brand now makes bar salts: ELFLIQ from Elf Bar, Lost Mary Nic Salts, Elux Liquid, SKE Crystal Bar Juice and Bar Juice 5000.

At £1.99 per bottle, bar salts cost around 70% less than buying disposables. One 10ml bottle delivers roughly 3,000 puffs. That's five times more than a standard 600-puff disposable for less money. A solid choice if you want familiar flavours without the waste.

Freebase Nicotine E-Liquids

Freebase nicotine is the original vape liquid formula. It delivers a stronger throat hit that many ex-smokers prefer, especially at lower strengths like 3mg, 6mg or 12mg. Freebase takes slightly longer to absorb than nic salts, which some vapers find gives longer-lasting satisfaction.

Freebase vape juice suits both pod kits and sub-ohm devices depending on the VG/PG ratio. Higher PG freebase works in MTL setups. Higher VG freebase suits DTL vaping with sub-ohm coils.

Shortfill E-Liquids

Shortfill e-liquids are larger bottles of nicotine-free vape juice with space to add your own nic shots. A 100ml shortfill holds enough room for two 10ml shots, giving you 120ml of 3mg vape liquid. Shortfills give you the best value if you vape heavily.

Our shortfills start from just £3.99 for 100ml. Top brands include Doozy Vape, Zeus Juice, Five Pawns and Nasty Juice. Go for 50/50 shortfills with pod kits or high VG shortfills (70/30) with sub-ohm tanks for bigger clouds.

50/50 E-Liquids

50/50 vape juice contains equal parts VG and PG. The balanced ratio gives you moderate vapour with good flavour and a noticeable throat hit. The thinner consistency wicks properly in pod kits, starter vapes and MTL tanks with coils between 0.6Ω and 1.2Ω.

Most nic salts and bar salts use 50/50 ratios. You can also find 50/50 shortfills if you want larger bottles at lower nicotine strengths for your pod device.

High VG E-Liquids

High VG vape liquid (70/30 or above) produces denser vapour clouds with a smoother inhale. The thicker consistency works best in sub-ohm kits and powerful devices running low-resistance coils. Most high VG vape juices come in shortfill format at 3mg or 6mg nicotine.

If you want big clouds and bold flavour, high VG suits you best. Just avoid using it in standard pod kits. The liquid is too thick and won't wick correctly.

Longfill E-Liquids

Longfills are concentrated bottles with space to add both nicotine shots and unflavoured base liquid. You can create custom nicotine strengths beyond the standard 3mg, 5mg, 10mg and 20mg options. Want 12mg freebase in your favourite flavour? Longfills make it possible.

They're popular with vapers who want more control over their vape juice without paying for multiple nic salt bottles.

Nicotine Shots

Nicotine shots are small 10ml bottles of unflavoured nicotine that you add to shortfills. Most nic shots come in 18mg freebase or 20mg salt nicotine. Adding one 18mg shot to a 50ml shortfill creates 60ml of 3mg vape liquid. Two shots in a 100ml shortfill gives you 120ml at 3mg.

You can choose freebase shots for a stronger throat hit or salt nic shots for smoother absorption. Match the VG/PG ratio of your shot to your shortfill for best results.

The right nicotine strength depends on how much you smoked and what device you use. Get it right and you'll feel satisfied. Get it wrong and you'll either feel nothing or feel overwhelmed.

For Pod Kits and MTL Devices

If you smoked 1-5 cigarettes daily, try 5mg nic salts or 3mg freebase. Light smokers don't need high nicotine to stay satisfied.

If you smoked 6-14 cigarettes daily, 10mg nic salts or 6mg freebase usually works well. This covers most moderate smokers making the switch.

If you smoked 15-20 cigarettes daily, go for 20mg nic salts or 12mg freebase. You need stronger nicotine to match what cigarettes delivered.

If you smoke 20+ cigarettes daily, start with 20mg nic salts. That's the UK legal maximum and matches what most disposables contain.

For Sub-Ohm Kits

Sub-ohm vape kits produce far more vapour per puff, so you need much lower nicotine. Most sub-ohm vapers use 3mg shortfills. Some prefer 6mg for a stronger hit. Anything above 6mg feels harsh and overwhelming in a high-powered device.

If you're switching from disposables, start with 20mg nic salts in a refillable pod kit. That matches the strength most disposables used. You can always reduce it later once you've stopped smoking completely.

Every vape liquid has a VG/PG ratio. The ratio changes how much vapour you get, how strong the throat hit feels, and which devices work with that liquid.

Vegetable Glycerine (VG) 

Is the thicker ingredient that creates more vapour. It feels smoother on the throat and has a slightly sweet taste. Higher VG means bigger clouds but needs more powerful devices to vaporise properly.

Propylene Glycol (PG) 

Is thinner and carries flavour better than VG. It creates a stronger throat hit similar to cigarettes. PG wicks easily in all devices, making it essential for pod kits and starter vapes.

50/50 vape juice 

Works best in pod kits, MTL tanks and starter devices. You get moderate vapour with balanced flavour and a medium throat hit. Most nic salts and bar salts use 50/50 ratios.

60/40 vape liquid 

Suits versatile pods and some lower-powered sub-ohm setups. Slightly more vapour than 50/50 with similar throat feel.

70/30 high VG juice 

It is made for sub-ohm tanks and DTL vaping. Expect dense clouds, smooth inhales and bold flavour at higher wattages.

80/20 max VG 

Is for cloud chasers using RDAs and high-powered mods. Maximum vapour production with very smooth throat hit.

Match your vape liquid to your device. Using thick high VG juice in a pod kit causes dry hits and burnt coils. Using thin 50/50 liquid in a sub-ohm tank wastes the device's potential.

With 4,000+ flavours in stock, there's something for every taste. Here's what UK vapers buy most.

Fruity Flavours

Fruit vape juices dominate the market. Bestsellers include:

• Blue Razz Lemonade
• Strawberry Ice, Watermelon
• Triple Mango
• Grape
• Kiwi Passionfruit Guava

Single fruits deliver pure taste while fruit fusions bring complexity. Most bar salts focus on fruity profiles because that's what disposable users love.

Menthol and Ice Flavours

Cooling vape liquids range from pure menthol to iced fruit combinations:

• Spearmint
• Peppermint
• Menthol Tobacco 
• Fruit-ice options like Watermelon Ice and Blueberry Ice give that fresh, cooling sensation. 

If you smoked menthol cigarettes, these are worth trying first.

Tobacco Flavours

Classic tobacco vape juice suits ex-smokers who want a familiar taste.

• Virginia tobacco
• American tobacco
• Cuban cigar 
• Tobacco with caramel or vanilla notes. 

These give the closest experience to actual cigarettes without the smoke.

Dessert Flavours

Sweet, rich profiles like:

• Vanilla Custard
• Strawberry Cheesecake
• Jam Doughnut
• Cookie Dough 

Dessert vape liquids work particularly well in higher VG shortfills where the warmth enhances sweetness.

Drink Flavours

• Coffee
• Cola
• Energy Drink
• Lemonade

These suit vapers who want variety beyond standard fruit and menthol options.

Your vape kit and e-liquid work together. The wrong pairing causes problems like burnt coils, leaking, poor flavour or unsatisfying vaping experience.

Pod Kits and Starter Vapes

Use 50/50 nic salts, bar salts or 50/50 freebase e-liquids. These devices run low wattage with higher resistance coils (0.6Ω to 1.2Ω) built for thinner liquids. Strengths between 10mg and 20mg work well for MTL vaping. Popular pod kits include the OXVA Xlim vapes, Vaporesso XROS and Uwell Caliburn series.

Sub-Ohm Kits and Tanks

Use high VG shortfills (70/30 or above) at 3mg or 6mg. Sub-ohm coils run below 0.5Ω at higher wattages, pushing out big clouds. The thicker liquid handles the heat and delivers bold flavour. Using nic salts at 50/50 ratio in sub-ohm devices wont work correctly as the vape liquid is to thin .

MTL Tanks and RTAs

Use 50/50 or 60/40 vape juice in nic salt or freebase form. MTL Vape tanks with rebuildable coils give experienced vapers more control while still needing thinner liquids that wick properly through cotton.

RDAs and Rebuildables

Use max VG shortfills at 3mg. Rebuildable dripping atomisers handle the thickest liquids and produce massive clouds. Most RDA users prefer very low nicotine because of how much vapour they inhale per puff.

Lowest UK Prices Guaranteed

Every nic salt and bar salt costs £1.99. Every single one. No hunting for deals, no brand premiums, no clearance confusion. Our 100ml shortfills start from £3.99. If you find the same product cheaper elsewhere, we'll match it.

4,000+ Flavours In Stock

The UK's largest vape juice selection in one place. Every major brand, every flavour profile, every strength option. From ELFLIQ and Elux Legend to Doozy Vape and Zeus Juice. No need to shop on multiple sites.

Free Next-Day Delivery

Orders over £30 ship free with next-day tracked delivery. We dispatch 7 days a week, so your vape liquid arrives fast regardless of when you order.

5x Award-Winning Service

We've won Best Online Vape Store UK five times. Our support team answers questions 7 days a week via live chat or phone. Real vapers helping real vapers.

Genuine Products Only

Every bottle comes direct from manufacturers or authorised UK distributors.No fakes, no old inventory. TPD compliant and MHRA notified.