About Just Juice E-Liquid
Just Juice started in 2019 when two Preston lads, both ex-smokers, got fed up with the same old fruit flavours and spent almost a year tinkering until they had something worth selling. It worked: the range now ships to more than 40 countries, and it is still mixed at home in the UK in a GMP-certified lab with ISO 7 clean rooms, so what you taste is the same every bottle.
The thing that set them apart was the fruit. Alongside the usual mango and passion fruit, they leaned into the stuff you have to look up, like curuba, guanabana and chirimoya, and the Exotic Fruits range that came out of it has since picked up awards from the Vaper Expo and Vapouround.

The Just Juice Vape Liquid Range
There are four ways to buy Just Juice, and each one has its own page. Here is how they differ.
Nic salts and bar salts
These are the pod-kit options, both 10ml and both a 50/50 blend in 10mg or 20mg. The nic salts carry most of the fruit line, while the bar salts recreate those familiar disposable flavours for refilling.
Shortfills
If you vape sub-ohm and want bigger clouds, the 100ml shortfills are a 70/30 mix supplied at 0mg, leaving room for a nic shot or two.
Brutal
When the fruit feels too tame, Brutal turns things up with energy drinks and sweet-shop flavours, made in both 10ml salt and 100ml shortfill e-liquids.
Strengths and nic shots
The salts come in 10mg and 20mg for a steady or stronger throat hit; the shortfills start at 0mg so you set the level yourself. If you are weighing up which salt to go for, it helps to look across our wider nic salt e-liquids too.
Just Juice Flavours
Here are the ones people keep coming back for. Tap any to see it, or jump to a format above if you already know how you like to vape.
Exotic Fruits
The signature line: mango and passion fruit and blue raspberry sitting next to curuba, guanabana, chirimoya and lulo citrus. It is the range to start with if you have not tried the brand.
Menthol and mint
For a colder vape there is Green Mint, Spearmint, and the Blue and Red Mint shortfills, all clean and sharp rather than sweet.