They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.

HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.

Does E-Liquid Expire?

Here is something most shops will not tell you: a best-before date on e-liquid is not a legal requirement in the UK, and it is not a safety cut-off. It is the manufacturer's best guess at when the flavour drops off.

Is Vaping Cheaper Than Smoking?

Smoking twenty a day costs around £6,000 a year. Vaping on a refillable kit costs £500 to £800, and it stays cheaper even after the vape tax lands in October 2026. Here are the actual numbers, and where they come from.