They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.

HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.