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Bar chart headed They taxed every millilitre I vape, they never worked out how many I use, comparing the 2ml a day implied by the UK vape tax against the 5.7 to 10.3ml a day Ecigone measured across almost 18,000 customers.
consumption study
.by : shane margereson

They Taxed Every Millilitre I Vape. They Never Worked Out How Many I Use.

HM Treasury built a per-millilitre tax on vaping without ever establishing how many millilitres a vaper actually gets through. There is no published figure. So we measured it ourselves, across almost 18,000 customers and over 4,300 purchase cycles. The typical vaper is on 5.7 to 10.3ml a day. The number the tax implies is 2ml.

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Diagram showing a cigarette contains 10 to 14mg of nicotine but a smoker absorbs only 1 to 2mg, with the rest burning away.
cigarettes
.by : shane margereson

How Much Nicotine Is in a Cigarette?

A cigarette contains 10 to 14mg of nicotine. You absorb 1 to 2mg of it. That gap is why almost every vape-to-cigarette comparison you have read is wrong, and it is why a 20mg pod is not "20 times stronger" than anything.

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Calculation showing a 2ml vape pod at 20mg holds 40mg of nicotine, roughly the equivalent of a pack of twenty cigarettes, independent of puff count.
cigarettes
.by : shane margereson

How Many Cigarettes Are in a Vape?

A standard 2ml pod at 20mg holds about 40mg of nicotine, which is roughly a pack of 20 cigarettes. But the puff count on the box has nothing to do with it, and most comparisons online get this badly wrong.

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