E-Liquid & Vape Juice Uk

What E-Liquid Is

E-liquid, also called vape juice, is the flavoured liquid a vape heats into the vapour you inhale. Every bottle is made from four ingredients: propylene glycol (PG), vegetable glycerine (VG), food-grade flavouring and nicotine, which runs from 0mg up to the UK limit of 20mg. The blend of those ingredients, the nicotine strength and the flavour are what set one e-liquid apart from the next, and the right bottle for you comes down to your kit and how you like to vape. For a beginner-friendly primer, read our E-Liquids 101 guide.

Best E-Liquid and Vape Juice 2026

These five vape juices are what customers reorder most this year, our best vape juice online right now. All three nicotine strengths in stock where applicable.

Each format suits a different kit and vaping style.

E-Liquid for Beginners

New to vaping or switching from prefilled-pod refills kits, you can start with a beginner pod kit paired with 20mg nic salt vape juice or a 20mg bar salt e-liquid.

Both come in 10ml bottles, both run smoothly through pod kit coils and both give the throat hit ex-smokers expect.

Stick to fruit, menthol or tobacco flavours for your first bottles, as these are the easiest profiles to get on with.

Avoid sub-ohm shortfills until you have moved up to a dedicated sub-ohm tank, as the high VG juice will clog pod kit coils. Most beginners find their settled strength within two weeks.

Vape Juice vs E-Liquid

Vape juice and e-liquid are two names for the exact same product, so there is no difference between them beyond what people call it.

Different shoppers and brands use different names, but the bottle you are buying is the same: a mix of VG, PG, flavouring and (in most cases) nicotine.

Both terms are used interchangeably across the site so you will always land on the right product, no matter which term you searched.

How Much Vape Juice Costs

UK e-liquid prices vary by format. 10ml nic salt bottles sit at the budget end of the range, with most brands running multi-buy deals (typically 4-for or 5-for offers).

100ml shortfills cost more per bottle but work out cheaper per ml once you add a nic shot. Bar salts and pod salts sit at the budget tier, and premium UK-made shortfills sit at the top.

Types of E-Liquid

E-liquid comes in several formats, and each one suits a different kit, vaping style and nicotine preference.

Nicotine Salt E-Liquid

Nic salt e-liquids absorb faster than freebase and feel smoother on the throat. You will not get the harsh hit at 20mg that freebase gives you.

A solid pick if you are switching from cigarettes or moving off prefilled pod vape kits.

Available in 5mg, 10mg and 20mg in TPD-compliant 10ml bottles. Most use 50/50 VG/PG and run in pod kits and MTL tanks at 0.6Ω to 1.2Ω.

Top brands include ELFLIQ, Lost Mary Nic Salts, SKE Crystal and IVG. The nic salts guide covers it in more detail.

Bar Salt E-Liquid

Bar salts recreate the exact recipes from Elf Bar, Lost Mary and Crystal Bar prefilled pod vape kits in 10ml refillable bottles. Same flavour, fraction of the cost.

Each bottle typically lasts several refills depending on usage. All bar salts run at 20mg nic salt, 50/50 VG/PG and work with any refillable pod vape kit.

Top brands: Drifter Bar Salts, Just Juice Bar Edition, Riot Bar Edition, Elux Legend Nic Salts, Bar Juice 5000.

Shoppers swapping straight from a single-use kit usually head for the prefilled-pod-style vape juice selection. Vapers running smaller MTL pods often prefer the tighter pod salt range for a cleaner finish.

Shortfill E-Liquid

Shortfill e-liquids are larger 0mg bottles with headroom for nic shots. Add your own shots to set the strength.

Sub-ohm vapers go through e-liquid fast, so shortfills give better value per ml than 10ml bottles. Available in 50ml, 100ml and 200ml.

One 18mg nic shot in a 50ml bottle gives you 60ml at 3mg. Two shots in 100ml gets you 120ml at 3mg.

Most shortfills use 70/30 high VG for cloud production. Some brands also offer 50/50 shortfills for pod kit users who want bigger bottles.

Top brands: Doozy Vape, Zeus Juice, Nasty Juice, Wick Liquor.

50/50 E-Liquid

50/50 vape juice blends equal parts VG and PG. You get moderate clouds, good flavour and a clear throat hit.

The thinner consistency wicks properly through pod kit coils without clogging. Works in any pod vape, starter kit or MTL tank.

Available in 10ml nic salt bottles or as 50/50 shortfills for bigger volumes at lower nicotine.

High VG E-Liquid

High VG e-liquids use 70/30 ratios or higher. Thicker juice means bigger clouds and a smoother throat hit than 50/50 mixes.

You need a sub-ohm kit to vape high VG vape liquid properly, as it will not wick through small pod kit coils fast enough.

Most come as shortfills at 3mg or 6mg post-shot. Cloud chasers running sub-ohm tanks below 0.5Ω at higher watts get the best results.

Top brands: Zeus Juice, IVG, Wick Liquor, Supergood.

Freebase E-Liquid

Freebase e-liquid is the original vape juice formula and still popular with ex-smokers who want a stronger throat hit. It hits harder than nic salts at the same strength.

A lot of switchers prefer freebase because it feels closer to a cigarette. Available from 3mg up to 18mg. Works in pod kits, starter kits and MTL setups.

Nicotine Shots and Longfills

Nic shots are 10ml unflavoured nicotine you add to shortfills. Most are 18mg freebase or 20mg nic salt.

Longfills are concentrated flavours in larger bottles with room to add nic shots and base. A typical longfill is 20ml of concentrate in a 60ml bottle.

Pick freebase shots for a throat hit, salt shots for a smoother finish. For more on concentrated longfills, see our longfill e-liquids guide.

Unflavoured E-Liquid

Plain VG/PG base liquids are stocked with and without nicotine. Unflavoured vape juice works as a DIY mixing base or on its own when you just want the nicotine without taste.

Available in different strengths and VG/PG ratios.

E-Cig Liquid and E-Cigarette Liquid

E-cig liquid is the older name for the bottles that fuel an electronic cigarette. Today most shoppers say e-liquid or vape juice, but ecig liquid still pops up especially among ex-smokers.

The range covers both modern formats (nic salts, bar salts, shortfills) and traditional ecig liquid formulas like 50/50 freebase that match what older cigalike e-cigs used.

Vape Oil vs Vape Juice

Vape oil is just an older name for vape juice. The liquid that goes into a vape kit is e-liquid, a water-soluble mix of VG, PG, flavour and usually nicotine, so if you are looking for vape oil for an e-cig this is the range you want.

Oil-based products are a different thing entirely. CBD vape oils and other oil-based inhalables are not e-liquid and are not stocked here, as oils should never be vaped in a nicotine kit.

How VG and PG Ratios Work

Vegetable Glycerine (VG) and Propylene Glycol (PG) are the two base liquids every e-liquid is made with. VG is the thicker, slightly sweet ingredient that produces the visible vapour clouds.

PG is thinner, carries flavour better and gives the throat hit ex-smokers recognise. The ratio printed on every bottle (50/50, 60/40, 70/30, 80/20) tells you which one dominates and which kit it is tuned for.

If no ratio is shown, assume 50/50 for nic salts and 70/30 for shortfills, and always match the ratio to your coil resistance. For the full breakdown of how VG and PG change your vape, read our VG and PG guide.

E-Liquid and Vape Juice Flavours

Over 4,000 different e-liquids in stock across every flavour profile. Pick a profile, then narrow down by brand, strength or kit type.

Vape liquid flavours vary by brand. Some focus on fruity recipes, others on tobacco, dessert, drinks or menthol.

Vape Liquid Flavours

Vape liquid flavours fall into six main profile groups. Pick the profile that matches your taste, then narrow by brand or format.

Fruit: The biggest profile. Mango, watermelon, blue raspberry, lemonade and tropical mixes. Works in every format and every kit. Browse fruit vape flavours or Lost Mary nic salts for the most popular fruit recipes.

Ice and Menthol: Cooling notes layered over fruit, mint or pure menthol. The most refreshing pick for warmer weather. Browse menthol vape flavours for the full range.

Tobacco: Virginia, Cuban, RY4 and roll-up profiles for ex-smokers who want a familiar taste. Best in nic salts and freebase. Browse tobacco vape flavours.

Dessert: Custards, doughnuts, cheesecakes, biscuits and cream-based recipes. Best in high VG shortfills run on sub-ohm kits. Browse dessert vape flavours or Doozy Vape for the strongest dessert range in stock.

Drinks: Cola, lemonade, energy drink, slush and cocktail recipes. Refreshing all-day vapes that work in every format. Browse drink vape flavours.

Sweet and Candy: Bubblegum, cola bottles, sherbet, gummies and confectionery profiles. Best in nic salts and bar salts. Browse candy vape flavours.

Shortfill Value Comparison

Shortfills give you the cheapest e-liquid per ml in the UK. Live prices vary by brand, and here is how the formats compare on volume and cost-per-ml.

Heavy vapers going through 60ml or more per month save the most by switching from 10ml bottles to 50ml or 100ml shortfills.

Sub-ohm users running 60 to 120ml monthly recoup the upfront cost in days. Even pod kit users vaping 30ml+ per month save by moving up to 50/50 shortfills with their own nic shots. For how shortfills and nic shots work, read our shortfills and nic shots guide.

Which E-Liquid Suits Your Kit

Wrong vape liquid in the wrong kit causes burnt coils, leaking and bad flavour. Pick by coil resistance:

Pod kits need thinner vape juice to wick properly. Use 50/50 nic salts or bar salts. Thick liquid in a pod causes dry hits and burns the coil.

Sub-ohm tanks need high VG e-liquid for cloud production. Thin 50/50 floods sub-ohm coils and causes spitting.

The guide on how to choose the right e-liquid covers compatibility in full detail.

Nicotine Strength Guide

Pick your nicotine strength based on what you smoked and what kit you run. The full nic salt strengths guide walks through it step by step.

If you are switching from a prefilled pod vape kit, start with 20mg nic salt vape juice in a refillable pod vape kit. That matches what most prefilled kits used.

Drop the strength later once you have settled in.

The 2026 Vape Tax and E-Liquid Prices

From 1 October 2026 the UK introduces Vaping Products Duty, a new tax on all vaping liquid. It is charged at a flat 22p per ml, which works out at £2.20 on a 10ml bottle, and it applies to every e-liquid, nicotine-free shortfills included. The rate is the same whatever the strength, so a higher-nicotine bottle is not taxed any differently.

Once the duty lands, e-liquid prices will rise across the board, so stocking up on the formats you use most before the deadline can save money. For the full breakdown of what is changing and how it affects each format, read our UK vape tax 2026 guide.

E-Liquid and UK Law

Nicotine e-liquid is legal to buy and sell in the UK provided it meets TPD (Tobacco Products Directive) rules.

The headline limits are:

• 10ml maximum bottle size for any liquid containing nicotine
• 20mg per ml maximum nicotine strength
• Child-resistant tamper-evident packaging

Every product must be notified to the MHRA (Medicines and Healthcare products Regulatory Agency) before it can be sold.

Shortfills get round the bottle-size cap by being sold at 0mg with separate nicotine shots, which is fully compliant. You must be 18 or over to buy e-liquid in the UK.

Every product across the range is TPD compliant and MHRA notified. For the full rules on what you can buy, read our UK vaping laws guide.