About ECIGONE

I founded Ecigone after vaping helped me quit smoking 11 years ago - a decision that changed my life completely. While I stepped away from the industry between 2021-2023 to pursue other ventures, I couldn't stay away from what I'm truly passionate about.

Now I'm back where I belong, heading up all SEO and content strategy while managing our development and backend teams. Friends joke that I'm the only person who can find 26 hours in a day, and they're not wrong - I'm relentlessly goal-focused with more drive than most would consider healthy.

What gets me up every morning? Happy customers and the vaping industry itself. This isn't just a business for me - it's about helping people make the same life-changing switch I did. Every five-star review, every customer who tells us they've finally quit cigarettes, every award we win (five times UK's Best Online Vape Store and counting) - that's what fuels my passion.

When you shop with Ecigone, you're dealing with someone who lives and breathes this industry, who understands the journey from smoker to vaper, and who's committed to making your experience the best it can be. That's not marketing speak - that's a promise from someone who's been exactly where you are.

Laurie has been with the Ecigone team for a couple of years now, and her exceptional organisation and communication skills keep the entire office running smoothly. She manages emails, phone support, and live chat during weekday working hours - and customers might even receive a response at weekends when she's checking in on things.

Always ready to offer support, guidance, and updates, Laurie ensures every customer query gets the attention it deserves. When problems arise, she's immediately on the case - whether that's providing operational instructions, forwarding technical queries to the right department, or chasing up to ensure issues are resolved promptly. If an order goes missing, she's straight on to the courier to track it down.

Laurie has become something of a legend among regular customers, with many knowing her by name thanks to her outstanding people skills. Some customers even call just to chat and see how she's doing - a testament to the genuine connections she builds.

She's become absolutely indispensable to Ecigone's success. The team couldn't manage without her, and she's a cherished member of the Ecigone family who embodies the company's commitment to exceptional customer service.

Ellie Margereson is the co-founder and driving force behind Ecigone's operations. As Shane's wife and business partner, she's equally the face of the company and handles all purchasing, day-to-day operations, and content support. A formidable businesswoman with exceptional drive, Ellie brings a laser focus on customer satisfaction to every aspect of the business.

Unlike many in the vaping industry, Ellie was never a smoker. As a social vaper, she brings a unique perspective - her passion lies not in the products themselves, but in creating exceptional experiences for customers and staff alike. This focus on happiness at every level has been instrumental in shaping Ecigone's award-winning culture.

Ellie's relentless pursuit of quality and deep customer service expertise are key reasons why Ecigone has won "Best Online Vape Store UK" five consecutive years. Her legendary organisational skills make her the backbone of the entire operation, from backend systems to dispatch and beyond.

The Margersons have built Ecigone together as a true partnership in business and life. When customers interact with Ecigone, they're experiencing the personal touch and dedication that both Shane and Ellie bring to their shared vision of UK vaping excellence.

Jayne has been with Ecigone for almost eight years, starting her journey in the warehouse where she gained invaluable knowledge of products, processes, and every aspect of the business. As the company grew, she naturally stepped into the role of Accounts Manager, ensuring all financial records are meticulously maintained and up to date.

As Ellie's mother, Jayne brings a genuine family commitment to Ecigone that shines through in everything she does. She's a vital part of the team who steps up wherever needed - covering customer service during busy periods or providing emergency warehouse support. There's hardly an area of the business she hasn't contributed to, and she thrives on this variety.

Many long-term customers recognise Jayne's name from packing slips over the years or from helpful phone conversations about their orders. Her exceptional organisational skills and tendency to treat the business as her own set her apart - bringing the dedication only family can provide.

Having Jayne as part of the Ecigone family business isn't just about the blood relation - it's about her eight years of dedication, versatility, and the genuine care she brings to every task. She's proof that Ecigone truly is a family operation in every sense.

Where to begin with Charlotte? She's been the most important cog in the Ecigone wheel since the company launched in 2014. For more than a decade, Charlotte has made Ecigone not just her job, but a huge part of her life - and she's a massive reason why Ecigone is where it is today.

Charlotte isn't just part of the Ecigone team - she was one of Shane's best childhood friends, which makes this tight-knit company even more special. Her Ecigone journey began in a small office with a single shelf of stock, processing shipping labels and handling customer service. Her exceptional dedication has seen her rise to Operations Manager, where she now oversees the entire warehouse operation - from customer service and logistics to ensuring smooth daily operations across picking, packing, and dispatch.

As Ellie's right-hand woman, Charlotte has built an outstanding team and holds the fort daily. All operational processes flow from Ellie through Charlotte, who ensures flawless execution. Her role extends far beyond warehouse management - she processes UK purchase orders, steps in on customer support when needed, and works seven days a week to ensure both customers and staff are happy and operations run seamlessly.

After a decade of dedication, Charlotte represents what Ecigone is all about - genuine relationships, trust, and commitment. The company wouldn't be where it is today without her.

Katrina, better known as Kat, hasn't been with Ecigone long but has already become a huge part of the website upgrade with her incredible design skills and Figma expertise, bringing ideas to life with impressive speed and creativity.

Over the past few months, she's been Shane's right-hand woman on all things design - adding imagery to collections and upgrading significant parts of the website. There's not much she can't whip together when given a few ideas and creative freedom. UX design is one of her particular fortes, and she's played a massive role in improving the customer journey across the site.

While it's still early days, Kat has already built strong relationships across the team and brought fresh energy to Ecigone's digital presence. Her combination of technical skills, creative vision, and collaborative approach suggests she's here to stay - and the team couldn't be happier about that.

When customers notice the improved website experience, the beautiful product imagery, and the seamless navigation, they're seeing Kat's handiwork. She's proof that sometimes the newest team members can make the biggest impact.

Mayank quickly made his mark as part of the website team. As Lead Developer, he's brought features to the site that others told us weren't possible. Part of Shane's close-knit backend team, Mayank soon became not just an employee but a genuine friend, adopting the nickname Mike - or as Ellie likes to call him, Mike Wazowski.

Jokes aside, the level of precision and knowledge Mike brings to the table is extraordinary. His dedication to building the best website in the vaping industry is unmatched - implementing improvements daily, working day and night, sometimes seven days a week. And it absolutely shows in the results.

Mike's impressive technical skills have transformed what Ecigone can offer online. From complex integrations to seamless user experiences, he tackles challenges that other developers wouldn't touch. His combination of technical brilliance and genuine commitment to the company's vision makes him irreplaceable.

The impact of Mike's work is visible in every click, every page load, and every smooth transaction on the site. He's not just building a website - he's building Ecigone's digital future. Mike's part of the team for as long as this road takes us, and we wouldn't have it any other way.

Jason has been part of the Ecigone story for some time now, previously co-owning a bricks-and-mortar Ecigone vape store. There's not much this guy doesn't know about vaping. As both a good friend and valued team member, Jason has become Ellie's right-hand man for product uploads, images, and content optimisation.

He's become a vital part of day-to-day operations as part of the backend team. Jason's role has grown increasingly important as he takes pressure off Ellie while ensuring everything looks perfect. With his keen eye for detail, the website stays looking tip-top - product descriptions sit perfectly, imagery is always on point, and every product page meets Ecigone's high standards.

Another important cog working behind the scenes, Jason brings years of vaping knowledge and retail experience to every task. He understands what customers need to see and how to present products in ways that help them make informed choices.

Jason's been a long-time friend outside the business too - someone the team can truly rely on who genuinely cares about Ecigone's success. His combination of technical skills, industry knowledge, and personal investment in the company makes him invaluable to the operation.